How popular is Ford's Puma in SA? Sales in 2024 so far versus 3 key rivals

When the Ford Puma finally touched down in South Africa in the final quarter of 2023, it was a welcome addition to a Blue Oval passenger-vehicle range (now set to be further bolstered by the new Territory) that had recently lost the EcoSport after earlier bidding farewell to former Mzansi favourites, the Fiesta and Figo.  

While the two-strong Puma range - which starts with the 1.0 Titanium at R570 400 and ends with the 1.0 ST-Line Vignale for R614 400 - is clearly not positioned as a volume driver in the vein of the now-defunct EcoSport, Ford's SA division will no doubt be keeping a close eye on local sales. 

So, how well has the 92kW/170Nm Puma been received locally?

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