Cape Town - Local rapper Nasty C has launched his own record label called Tall Tracks.
The Jungle rapper posted the announcement on social media, writing: "Proud to announce I'm a record label owner."
Local singer Rowlene was announced as the first artists signed to the brand-new label. "It's official, I'm about to reign on them hoes JK love you guys," she wrote on Instagram, following the announcement.
In urban slang racks is referred to as one thousand cash within a rubber band, not be confused with a stack.
10 racks equals a stack. 100 racks equals one book. 1000 racks equals one bible.
The muso said he named the company Tall Racks because "that's the agenda."
TAKE A LOOK AT THE ANNOUNCEMENT HERE: