Volkswagen builds a city to launch the new T-Cross

The new Volkswagen T-Cross is coming and to create the ultimate car launch, Volkswagen’s creating the ultimate city, the ultimate urban playground: T-Cross City.

Built from the ground up, for and by you, T-Cross City will be the ultimate urban playground made up of the experiences you choose.T-Cross City initially lives online, but with enough audience interaction on the microsite, areas will open up week-by-week until it’s eventually built as an actual, real-life city for fans to explore and enjoy for free on 21 and 22 September at Montecasino’s outdoor area.

Experiences will include live jazz, comedy, football games, a rooftop party, VR sports and a gourmet food market.

Choose your experience and get free tickets to T-Cross City!

Go to www.TCrossCity.co.za, select the experience that best represents your idea of fun city living and you’ll get two tickets to the event with a bite to eat and a drink included. Your tickets will be for the full event, not just one experience. Register soon though, before they’re all gone.

Love stand-up comedy? Then select Goliath & Goliath with Parker’s to ensure that they’re involved.

Love the full jazz experience?  Then select The Marabi Club as your entertainment of choice.

Foodie?  Lesego Semenya (AKA LesDaChef) will curate the food market if fans give him enough love.

House music and rooftop parties your scene? DJ Kent’s on hand to bring us The WEEKENT and Friends Rooftop Party if you want them to be there. 

To add to the fun, top virtual reality sports games will be incorporated into the event too.

Innovative launch concept

Always innovating with their launches, this latest event is taking Volkswagen to new heights, literally. Think of a giant film set with scaffold and facades, housing exciting, engaging experiences such as a raised rooftop party structure and an intimate, opulent jazz club.  All of the pop-up areas will be curated by top names in the industry who’ll be rallying their fans to ensure that they get a spot at the spectacular event.

Once you have your ticket, you’ll have secured your spot to be one of the first to be able to test drive the new SUV at T-Cross City on a custom-built route specifically created for the event attendees.  

Ticket holders will also be the first to be exposed to its easy plug-and-play Connected Car solution, which is a DataPlug plugged into the Onboard Diagnostic-Interface which sends data such as your digital log book, driving style, and other useful  information to your smartphone via Bluetooth.

“This is our biggest launch of the year”, comments Martina Biene, General Manager of the Volkswagen Brand.  “We’re putting everything behind this ground-breaking event to ensure that not only as many people get to test drive the new T-Cross over the weekend as possible, but that we reinforce its positioning as a car that lets you play by your own rules.  The build-up campaign is exciting due to the interactivity on the  microsite, and the main event will be exceptional from a production and technical perspective. Prepare to be impressed.”

Fast becoming the team synonymous with high-impact, never-been-done-before launch events, T-Cross City was conceptualised by One-eyed Jack, Mushroom Productions and INJOZI.

Choose your experience and get in on the action here www.TCrossCity.co.za and claim your two free tickets* along with a bite and a drink on us.  Then keep an eye on social media, the microsite and your inbox for updates on line-up announcements, competitions, opportunities for VIP experiences and spot prizes.   *You can only get tickets for either Saturday or Sunday, not both days.

Hurry, tickets are limited!Let everyone know you’re going to #TCrossCity For information on the new Volkswagen T-Cross, visit us on www.vw.co.zaTerms and conditions apply.

This post and content was written, sponsored and provided by Volkswagen.